Stock & Flow
by Andrew
Robin Sloan uses the economic concept of stock and flow as a metaphor for today’s media.
Flow is the feed. It’s the posts and the tweets. It’s the stream of daily and sub-daily updates that remind people that you exist. Stock is the durable stuff. It’s the content you produce that’s as interesting in two months (or two years) as it is today. It’s what people discover via search. It’s what spreads slowly but surely, building fans over time.
The clarity of such a mental model is incredibly valuable when determining the level of trust from your sources.