Broadcast

There’s a provocative interview over at Creative Review where Bruno Maag rages over the ubiquitous use of Helvetica and believes it’s comparable to Comic Sans:

…if you start analysing it and going into the nitty gritty it is quite a horrendous font. It’s quite poorly crafted and has become completely overused. People go on about Arial and how awful it is, and Comic Sans, what an atrocity that is, why not the same about Helvetica? It’s often used wrongly too.

So enraged by Helvetica that he has designed Aktiv Grotesk, a typeface aimed specifically at wiping Helvetica off the face of the planet. See if you can tell the difference over at it’s home, the type foundry at Dalton Maag.