South Africa’s Kulula airlines recently received the re branding treatment from the creative agency Atmosphere when they applied this 101 guide to the various parts of the aeroplane. Passengers can now learn where the black box is along with the ‘jump seat’ and ‘throne zone’. More images can be found at PSFK.
When Prokol Polymers introduced their bus shelter in 2007, presenting the Netherlands with an indestructible, vandal proof design, they did so ignoring existing research that fragile-looking bus shelters are considered less of a challenge to destroy, and therefore are less of a target for vandalism. Spurned on by widespread reporting of this new marvel, hooligans reacted […]