Broadcast » Uncategorized http://broadcast.palefire.com The Pale Fire Archives Mon, 31 Jan 2011 22:13:57 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Aeroplane re-brand http://broadcast.palefire.com/2010/02/aeroplane-re-brand/ http://broadcast.palefire.com/2010/02/aeroplane-re-brand/#comments Fri, 12 Feb 2010 16:22:54 +0000 Andrew http://broadcast.palefire.com/?p=257 South Africa’s Kulula airlines recently received the re branding treatment from the creative agency Atmosphere when they applied this 101 guide to the various parts of the aeroplane. Passengers can now learn where the black box is along with the ‘jump seat’ and ‘throne zone’.

More images can be found at PSFK.

]]> http://broadcast.palefire.com/2010/02/aeroplane-re-brand/feed/ 0 Hooligans Like A Challenge http://broadcast.palefire.com/2010/02/hooligans-like-a-challenge/ http://broadcast.palefire.com/2010/02/hooligans-like-a-challenge/#comments Wed, 10 Feb 2010 22:28:38 +0000 Andrew http://broadcast.palefire.com/?p=243 When Prokol Polymers introduced their bus shelter in 2007, presenting the Netherlands with an indestructible, vandal proof design, they did so ignoring existing research that fragile-looking bus shelters are considered less of a challenge to destroy, and therefore are less of a target for vandalism.

Spurned on by widespread reporting of this new marvel, hooligans reacted with surprising resourcefulness for to overcome the 500 degrees Celsius fireproof properties of the plastic shelter, required the use of flame throwers.

Here’s the report, albeit in Dutch, from YouTube.

]]> http://broadcast.palefire.com/2010/02/hooligans-like-a-challenge/feed/ 0