Most designers can barely contain their delight when using the ampersand in their work. This seemingly humble symbol (albeit now in widespread use in the inputs to SMS, emails and twitter) provides rich opportunities for visual flair given that it, more often than not, enjoys complete artistic freedom from it’s typeface family. The concept of using the ‘best available ampersand’ is now considered de riguer, as described by Robert Bringhurst in his typographic bible, The Elements of Typographic Style.
Since the ampersand is more often used in display work than in ordinary text, the more creative versions are often the more useful. There is rarely any reason not to borrow the italic ampersand for use with roman text.
And yet so easy is it to mark yourself as a follower of the cult of ampersand with the uniform, badge and shoes it’s history is often overlooked. Both webdesignerdepot.com and Adobe offer decent summaries of the evolution of this typographical gift from the first Roman use, through the sublime 18th century Caslon example to the plain, modern variants. All worthy of inspection although only a madman would disagree that Trebuchet’s offering is inexcusably awful.
At the very least we should all be confident what this decorative squiggle actually means.
The term ampersand, as Geoffrey Glaister writes in his “Glossary of the Book,” is a corruption of and (&) per se and, which literally means “(the character) & by itself (is the word) and.” The symbol & is derived from the ligature of ET or et, which is the Latin word for “and.”
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